Samsung Launches Galaxy S26 Series and Galaxy Buds4 in UAE With AI-Native Features
UAE / March 2026: Samsung Gulf Electronics has officially announced the availability of the Galaxy S26 Series and the new Galaxy Buds4 Series in the United Arab Emirates. The launch introduces a new generation of smartphones designed as AI-native devices, where artificial intelligence is built directly into the phone’s core experience.
The lineup includes three flagship models — Galaxy S26 Ultra, Galaxy S26+, and Galaxy S26. Early global demand has been strong, with pre-orders showing double-digit growth and the Galaxy S26 Ultra emerging as the most popular model among customers.
Samsung Focuses on AI-Native Smartphone Experience
Samsung says the Galaxy S26 Series represents a major shift from traditional smartphones to devices powered by proactive intelligence and natural interactions.
Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics, said the new series aims to improve everyday mobile usage, particularly in areas like privacy and intelligent features.
“With the Galaxy S26 Ultra, we’re addressing privacy concerns in public spaces through the world’s first Privacy Display feature,” he said.
Galaxy S26 Ultra: Performance, Privacy and AI
The flagship Galaxy S26 Ultra combines advanced performance, camera technology, and Galaxy AI capabilities in one device.
- Privacy Display: Reduces screen visibility from side angles in public places like cafés, airplanes and meetings.
- Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy: Provides significant performance improvements across CPU, GPU and NPU.
- All-day performance: Designed to support smooth multitasking and demanding mobile tasks.
The device also introduces Samsung’s most advanced Galaxy AI experience to date.
New AI Features on Galaxy S26 Series
- Now Nudge: Provides contextual suggestions and reminders.
- Now Brief: Delivers timely updates based on user habits.
- AI agent support: Helps users navigate settings, manage tasks and organize daily activities.
Camera and Content Creation Improvements
The Galaxy S26 Ultra also brings several upgrades for creators and photography enthusiasts.
- Improved low-light photography
- Enhanced Nightography video
- Super Steady video with horizontal lock
- Smart editing tools such as Photo Assist and Creative Studio
These improvements aim to simplify capturing, editing and sharing content directly from the smartphone.
Galaxy Buds4 Series: Enhanced Audio Experience
Samsung also introduced the Galaxy Buds4 Series, including Galaxy Buds4 Pro and Galaxy Buds4.
The earbuds feature a new blade-inspired design with pinch controls and an ergonomic fit developed using extensive global ear-shape data and thousands of simulations.
- High-fidelity audio experience
- Advanced Adaptive Equalizer
- Improved Active Noise Cancellation
- Integration with AI agents and hands-free controls
Availability in the UAE
The Galaxy S26 Series and Galaxy Buds4 Series are now available in the UAE through:
- Samsung official website
- Samsung retail stores
- Mobile carriers
- Select retail partners
Color Options
| Device | Available Colors |
|---|---|
| Galaxy S26 Series | Cobalt Violet, White, Black, Sky Blue, Pink Gold, Silver Shadow |
| Galaxy Buds4 Series | Black, White, Pink Gold |
Special Offers
- Samsung Members benefits including subscriptions to Amazon Prime, OSN+, Anghami Plus and Careem Plus.
- Trade-in offers with savings of up to AED 2,599.
- Samsung Care+ coverage including accidental damage repair and extended warranty.
The launch highlights Samsung’s continued push toward AI-powered mobile technology, offering smarter devices designed to simplify everyday smartphone experiences.
Read more